Fuwa Market is a small lifestyle shop that started in 2025 in Himeji City, Hyogo Prefecture.
It was born from the desire to convey Japan's beauty and designs that are suitable for modern life, right next to Himeji Castle, a World Heritage Site.

The trigger was that the representative, Nishida, wanted to introduce Japanese sweets and crafts overseas.
However, when I felt it was difficult to differentiate myself from food export restrictions and other craft sites, I took a great inspiration from a product I came across in Taiwan.
It was a product with a sophisticated design, with a modern twist on traditional patterns.

There are many cute, stylish and stylish things in Japan.
However, the "Japanese designs" introduced overseas tend to be biased towards easy-to-understand motifs such as kabuki, ninja, old Japanese patterns, kanji, and anime characters.
Of course, these are also part of Japan's appeal.
However, in our daily lives of Japanese people, we do not often use such motifs.

In fact, Japan has a more quiet, sophisticated design and beauty.
However, they are not yet well known in the world.
It gives off a sense of Japanese tradition, yet is pop and cute, and suits modern life.
We want to bring products with such designs to the world more.
That's what Fuwa Market was born.

Specifically, we value the following three criteria:

Share information about your brand with your customers. Describe a product, make announcements, or welcome customers to your store.

• tradition:Locally rooted technology and materials are used
• design:A sophisticated style that suits modern life
• Sociality:Things that can be sympathized with the creator's thoughts and background

We want to deliver products with Japanese designs that are easy to use in everyday life, rather than expensive traditional crafts.
Products created by small workshops and craftsmen all over Japan give you a sense of the climate and beauty of each area.

We are also working on developing original textiles that are modern adaptations of traditional Japanese patterns.
We have been working through trial and error with external designers to create designs that combine traditional techniques with modern sensibilities.

Each dyeing is done by hand by a Kyoto craftsman, and is finished as a cloth or paper product.
This original product, "The Pleasure Pattern Series," was highly praised by experts at an exhibition held in Kyoto. Furthermore, it was selected as an especially excellent product in a project that conveys Japan's goodness to overseas. The unique design and ideas and high quality are appreciated.

Special Jury Award for the "Kyoto Gift Show" March 2025
https://www.giftshow.co.jp/kigs/2025spring

June 2025 "Hospitality Selection" Best Gold Award https://omotenashinippon.jp/selection/prize/2500-01-002/