The squares of different colors are laid out one after the other in a tight grouping, making them look as if they are moving. The checkered pattern looks as if it has been infused with life. When the Kabuki actor Ichimatsu Sanogawa made a dashing appearance in a stylish white and navy blue design, women in particular flocked to wear it. The name "Ichimatsu Bun," which had been called "Ishidatami Bun" until then, became so popular that it was renamed "Ichimatsu Bun. Even today, the green and black haori design of the main character in the manga "Oni-no-Kenoha" (Blade of the Demon) has become a favorite of many people of all ages.