A beautiful and practical towel weaving together traditional patterns and artisan skills
The "Pattern of Happiness" series is an original design Fuwa Market that brings to life the meaning of "wishing for happiness" held by traditional Japanese patterns, created together with a textile designer.
This towel is hand-dyed on fabric carefully crafted stitch by stitch by Kyoto artisans. It adds a touch of Japanese color to everyday life and is an excellent choice as a gift.
✔ Meticulous artisan skills: Each piece hand-dyed carefully at a Kyoto dyeing workshop
✔ Modern traditional patterns: Enjoy choosing from three types of patterns × two color variations
✔ Highly practical: Perfect for daily use such as tablecloths, stools, and covers
✔ Also suitable as a high-quality gift: "Pattern of Happiness" conveys a special thought
Color variations of Nanten towels
Nanten is a plant cherished since ancient times as a "magic remover and evil remover."
We designed a modern style dyed with good luck motifs.
The colors include a warm red series,
and two gentle blue variations.
The colors are harmonious and individual, adding a subtle Japanese brightness to everyday life.
※Because the fabric is made by cutting large pieces, there are individual differences in the placement of the pattern. Please understand.
A fusion of trained design and artisan skills
This towel is an original fabric Fuwa Market hand-dyed by Kyoto artisans, carefully crafted stitch by stitch, a special exquisite piece.
With traditional techniques, it features deep colors and a unique blend that is captivating. Looking closely at the fabric, you can feel the weight of the finely woven colors impossible to achieve with ordinary dyeing.
Subtle gradations and nuances create a unique beauty only possible through handcrafting.
Each piece is carefully dyed stitch by stitch, giving warmth and depth that cannot be expressed by simple printing.
Every detail is carefully crafted to highlight the beauty of Japanese tradition. Every time you use it, you can feel the meaning of traditional Japanese artisan skills.
This unique blend and warmth born from artisan handiwork are sure to captivate you.
Adding brightness, the beauty of Japan
The towel size is about 90cm × 35cm. It is almost the same size as a face towel but thin and compact, which is its merit.
The fabric becomes softer the more you use it, made of 100% cotton with a gentle texture.
Whether for wrapping, covering, decorating, or folding, it adds a comforting Japanese beauty to your daily life.
【As a substitute for towels or handkerchiefs】
Wiping hands or face, drying dishes, or wiping surfaces.
【For the head or neck】
Placed on the head to protect from sunburn or sweat, or wrapped around the neck as a style.
【For wrapping】
Wrap your lunchbox for a fun lunchtime. Also great for carrying petit bottles.
【For polishing】
Use it to polish dishes or a personal computer. Also suitable for book covers or tissue box covers.
【For packaging】
Wrap sweets, bottles, or small gifts for eco-friendly gift wrapping.
【As an interior accessory】
Place it on tables or on the forehead as an accent in your room. Also useful for hiding clutter or dividing spaces.
【Bag handle cover】
Wrap it around bag handles to protect them. Also good for hiding the bag’s eyes.
【Tablecloth cross】
Spread it over a table as a colorful accent. Also good as a luncheon mat or coaster.
【For travel】
Thin and lightweight, easy to carry and quick to dry, making it convenient for travel.
【As a handkerchief】
Use it as a handkerchief when putting on clothes, and as a safe accent at the collar.
【As a celebratory gift bag】
The good luck pattern can be used for a long time after gifting, making it perfect as a celebratory gift bag.
Its versatility is its charm. As a favorite piece, it quietly supports your daily life.
Wishes and prayers woven into traditional patterns
【Nanten pattern】
Nanten, the magic remover
Nanten is a plant passed down from ancient times in China during the peaceful era, treasured as a medicinal herb that suppresses evil spirits.
From late autumn to early winter, it is cherished as a luck-bringing tree that attaches many red berries, symbolizing the wish to "turn hardship into happiness" from the reading of "difficulty."
It is also believed to have the power to remove evil spirits by placing it at entrances.
In the Edo period’s encyclopedia, it is said that "planting Nanten prevents fires," and many households planted it at unlucky corners as a fire prevention measure to protect their homes.
People have long wished for vitality with its life force, for luck with its spreading leaves, and for good fortune with its golden-colored leaves, expressing their wishes through the shape of the plant.
Lineup of the "Pattern of Happiness" series
The Fuwa Market “Pattern of Happiness” series offers designs that arrange six types of traditional patterns into modern styles.
・ Ginbai pattern (Ginbai's flame, calling for good luck)
・ Ichimatsu pattern (checkered Ichimatsu, traditional beauty)
・ Ume pattern (plum, symbolizing health and disaster prevention)
・ Seigaiha pattern (unlimited waves, symbolizing abundance)
・ Nanten pattern (Nanten for removing evil spirits)
・ Matsu pattern (pine, symbol of prosperity)
Please choose your favorite pattern and brighten your daily life with vibrant colors.
"Craftsman skills × traditional patterns" - Perfect as a refined gift or a special keepsake
The "Pattern of Happiness" series features a special design that incorporates the wishes held by traditional Japanese patterns. It is a high-quality work that is loved as a present for someone special, evoking the spirit of harmony.
・ Birthday presents for friends and family, Christmas gifts
・ Gifts for Mother's Day to express gratitude
・ Thank-you gifts for white day
・ Souvenirs for people overseas
・ Gifts and small presents as lucky charms
Currently, three designs × two colors each are on display!
Why not choose your favorite design and add a touch of Japanese color to your everyday life?
【Product Details】
・ Size (approx.): Length 90cm (35.43 inches) × Width 35cm (13.77 inches)
・ Material: 100% cotton
・ Country of origin: Japan (Kyoto)
